Chayse J. Adams

Ms. Chastain

Eng. 104

Blog- Jan. 27, 2011

Blog Response to the following Questions:

Tell us about the ad you have chosen. Spend some time describing the ad in detail. How does it objectify a male or female? Next briefly identify the intended audience. Go further than identifying young, white women. Use the example that I have provided you with for the writing assignment for the first essay. Discuss how and why that ad targets this audience. Use supporting details from the ad to support your claim.

I have chosen the ad for Spike TV’s series, Blue Mountain State, shown at the bottom of this blog for my writing assignment. In this ad there is a young, extremely attractive, blond haired woman looking to be in her younger twenties. She is wearing white tennis shoes and long, white sports socks with three black stripes towards the top. She has black underwear that shows at the waistband just above her extremely short grey, athletic “booty” shorts. She is wearing a white tank top style of athletic compression top that shows most of her stomach. The woman straddles or rides on top of a giant football that has “BMS Blue Mountain State” written as the logo on the side of the football. She arches her back inward with her arms in the air and hands running through her hair as if she is signifying an orgasm by sexual pleasure. Behind the woman at chest height the phrase, “It’s All About the Scoring.”

This ad objectifies young white women in their twenties. It could also objectify women athletes such as cheerleaders. The as does this by taking typical athletic wear of women and through her posture and how she styles the clothing, turns the attitude of the ad into a more sexual intended and oriented ad than it would have been for a woman athlete to just stand next to a big football.

The intended audience for this ad is typically straight men ranging from the ages of 17-25, who are most likely single or at least not married. This ad would attract the attention of college men or football fans or men in general as a whole would be enticed by this advertisement. This ad would detour some men in these categories as well though, these men would be those who their religion would reject this kind of show and also the church member who was watching it. There are a number of religions that would not approve of this show. Another deterrent of this show could be moral beliefs of some people that would see this show as morally wrong.